{"id":6026,"date":"2022-03-05T09:07:37","date_gmt":"2022-03-05T09:07:37","guid":{"rendered":"https:\/\/www.springboard.pro\/?p=2871"},"modified":"2026-09-02T15:31:09","modified_gmt":"2026-09-02T15:31:09","slug":"industrial-product_design_renders","status":"publish","type":"blog","link":"https:\/\/www.sanner-group.com\/insights\/blog\/industrial-product_design_renders\/","title":{"rendered":"The Smart Way to Communicate Ideas to Investors, Marketing and Your Customers"},"content":{"rendered":"\n<section id=\"armstrong-block-editor-block_1c2454c0f08ded2bcf626a5ccac26956\" class=\"armstrong-block armstrong-block-editor\" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-lg-12\">\n                                <p>At the early stages of developing a new product, you will need to communicate your concept to other people: the development team, investors, potential users, key opinion leaders, the press, and other stakeholders. A failure to do so well can sink what could otherwise have been a success.<\/p>\n<p>But how can you share your vision of the product and learn whether users would like it before it even exists?<\/p>\n<p>The answer is in:<\/p>\n<ul>\n<li>concept sketches,<\/li>\n<li>photorealistic images (also known as renders or computer-generated images),<\/li>\n<li>and prototypes.<\/li>\n<\/ul>\n<p>Read on to learn how you can use these tools to speed up development and gain confidence that you\u2019re developing the right product.<\/p>\n<h1>Speed up development by early and rapid iteration<\/h1>\n<p>You don\u2019t need to wait until you have developed the product to learn how people would use it. You can quickly gain usability insights of a product or service, by allowing users to mimic their workflow with a prototype or give feedback on an idea using a render or sketch. The resulting user insights allow you to iterate the design quickly and cost-effectively (Figure 1).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"full-width-image\" src=\"https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-01-18-Fast-user-feedback-from-renders-and-prototypes.jpg\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" srcset=\"https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-01-18-Fast-user-feedback-from-renders-and-prototypes.jpg 2000w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-01-18-Fast-user-feedback-from-renders-and-prototypes-300x178.jpg 300w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-01-18-Fast-user-feedback-from-renders-and-prototypes-1024x606.jpg 1024w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-01-18-Fast-user-feedback-from-renders-and-prototypes-768x455.jpg 768w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-01-18-Fast-user-feedback-from-renders-and-prototypes-1536x909.jpg 1536w\" alt=\"\" width=\"2000\" height=\"1184\" \/><\/p>\n<p style=\"text-align: left;\">Figure 1: Renders, sketches and prototypes can provide a quick and cost-effective way to iterate your design.<\/p>\n<h1>Sketches<\/h1>\n<p>Sketches are the quickest way to visualize your design and create multiple iterations within minutes. These could either be paper or digital sketches (Figure 2). Digital sketching has the advantages that variations on a design can be explored more quickly without needing to redraw a sketch entirely.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"full-width-image\" src=\"https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-03-02-concept-sketches-scaled-1.jpg\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" srcset=\"https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-03-02-concept-sketches-scaled-1.jpg 2560w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-03-02-concept-sketches-scaled-1-300x297.jpg 300w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-03-02-concept-sketches-scaled-1-1024x1015.jpg 1024w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-03-02-concept-sketches-scaled-1-150x150.jpg 150w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-03-02-concept-sketches-scaled-1-768x761.jpg 768w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-03-02-concept-sketches-scaled-1-1536x1522.jpg 1536w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-03-02-concept-sketches-scaled-1-2048x2030.jpg 2048w\" alt=\"\" width=\"2560\" height=\"2537\" \/><\/p>\n<p style=\"text-align: left;\">Figure 2: Example of digital sketches for autoinjector concepts drawn using the Procreate app.<\/p>\n<h1>Renders\/photorealistic images<\/h1>\n<p>To create renders you will need to create a 3D model of your idea. Within rendering software parts of your model can be moved and CMF (color, material and finish) can be changed with a click of a button (Figure 3). Compared to sketches, the higher fidelity of photorealistic renders allows stakeholders to better evaluate surface finishes and other details.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"full-width-image\" src=\"https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-02-21-CMF-scaled-1.jpg\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" srcset=\"https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-02-21-CMF-scaled-1.jpg 2560w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-02-21-CMF-scaled-1-300x225.jpg 300w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-02-21-CMF-scaled-1-1024x768.jpg 1024w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-02-21-CMF-scaled-1-768x576.jpg 768w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-02-21-CMF-scaled-1-1536x1151.jpg 1536w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-02-21-CMF-scaled-1-2048x1535.jpg 2048w\" alt=\"\" width=\"2560\" height=\"1919\" \/><\/p>\n<p>Figure 3: Changes in color, material and finish can be changed easily in rendering software<\/p>\n<p>The models can also easily be arranged to illustrate the device\u2019s user steps. These images can then be used in usability studies to explore the user\u2019s acceptance level of each task and will reveal any perceived usage difficulties. Figure 4 shows an example of how the user steps for an autoinjector concept can be presented.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"full-width-image\" src=\"https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-03-02-Painless-autoinjector-1-scaled-1.jpg\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" srcset=\"https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-03-02-Painless-autoinjector-1-scaled-1.jpg 2560w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-03-02-Painless-autoinjector-1-scaled-1-300x266.jpg 300w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-03-02-Painless-autoinjector-1-scaled-1-1024x908.jpg 1024w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-03-02-Painless-autoinjector-1-scaled-1-768x681.jpg 768w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-03-02-Painless-autoinjector-1-scaled-1-1536x1363.jpg 1536w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-03-02-Painless-autoinjector-1-scaled-1-2048x1817.jpg 2048w\" alt=\"\" width=\"2560\" height=\"2271\" \/><\/p>\n<p style=\"text-align: left;\">Figure 4: Photorealistic images showing user steps of an autoinjector concept<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"full-width-image\" src=\"https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2021-01-04-display-stand-of-autoinjector-scaled-1.jpg\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" srcset=\"https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2021-01-04-display-stand-of-autoinjector-scaled-1.jpg 2560w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2021-01-04-display-stand-of-autoinjector-scaled-1-300x225.jpg 300w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2021-01-04-display-stand-of-autoinjector-scaled-1-1024x768.jpg 1024w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2021-01-04-display-stand-of-autoinjector-scaled-1-768x576.jpg 768w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2021-01-04-display-stand-of-autoinjector-scaled-1-1536x1152.jpg 1536w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2021-01-04-display-stand-of-autoinjector-scaled-1-2048x1536.jpg 2048w\" alt=\"\" width=\"2560\" height=\"1920\" \/><\/p>\n<p style=\"text-align: left;\">Figure 6: Photorealistic images used on a conference display stand<\/p>\n<p>Another valuable use of photorealistic models is &#8222;hero-shot\u201d renders like those in Figure 5: dynamic images that instantly draw people\u2019s attention. These are effective in brochures, website posts and conference displays (Figure 6), and can also help share your product vision with potential investors.<\/p>\n<h1>Looks-like prototypes<\/h1>\n<p>As discussed above, you can learn a great deal from images of your product concept, but it is often a good idea to also create two types of physical prototypes in the early stages of product development:<\/p>\n<ul>\n<li>A \u201c<em>works-like\u201d<\/em> prototype, which contains all the functional parts of a design<\/li>\n<li>a \u201c<em>looks-like<\/em>\u201d prototype, which represents the aesthetics and ergonomic properties of a product but may not have any functional elements. For example, an autoinjector looks-like prototype will not have a mechanism for injection of the drug.<\/li>\n<\/ul>\n<p>A <a href=\"https:\/\/www.sanner-group.com\/hu\/?post_type=blog&#038;p=997\">previous<\/a><a href=\"https:\/\/www.sanner-group.com\/hu\/?post_type=blog&#038;p=997\"> post<\/a> on this blog touched on how works-like prototyping can help avoid serious technical issues later in development and give confidence that the device will work. Conversely, a looks-like prototype is a powerful tool to help determine that you are developing the right device. For example, it can be used in a voice of the customer (VoC) or usability study to yield insights that could only be gained by observing users interacting with the product. The looks-like prototype in Figure 7 was 3D-printed by Sanner using stereolithography (SLA), painted in the client\u2019s corporate colors and decorated with their company logo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"full-width-image\" src=\"https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-01-05-Photo-of-capped-NIS-with-laptop.jpg\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" srcset=\"https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-01-05-Photo-of-capped-NIS-with-laptop.jpg 2048w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-01-05-Photo-of-capped-NIS-with-laptop-300x140.jpg 300w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-01-05-Photo-of-capped-NIS-with-laptop-1024x479.jpg 1024w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-01-05-Photo-of-capped-NIS-with-laptop-768x359.jpg 768w, https:\/\/www.sanner-group.com\/wp-content\/uploads\/2022\/04\/2022-01-05-Photo-of-capped-NIS-with-laptop-1536x719.jpg 1536w\" alt=\"\" width=\"2048\" height=\"958\" \/><\/p>\n<p>Figure 7: Example SLA printed looks-like prototype of an autoinjector<\/p>\n<h1>How to find out more<\/h1>\n<p>Sanner frequently creates high-quality visual assets for the medical and consumer industry. Our clients have found these to be an effective way to engage with their audience and explore concepts for further development. If you would like to talk about how the approaches presented here could apply to your development efforts, please <a href=\"https:\/\/www.sanner-group.com\/contact\">get in touch<\/a>.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"featured_media":5755,"template":"","blog_category":[],"class_list":["post-6026","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Smart Way to Communicate Ideas to Investors, Marketing and Your Customers - Sanner Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanner-group.com\/hu\/insights\/blog\/industrial-product_design_renders\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Smart Way to Communicate Ideas to Investors, Marketing and Your Customers - 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